7 Levers Business Calculator is a simple app that enables business owners to measure the performance of their marketing campaigns. This app shows that a small tweak of each lever will have a huge impact on profits.
The 7 levers comprise of traffic, opt-in rate, conversion rate, sales price, items per sale, number of transactions per customer, and profit margin. This calculator will show that a modest increase of 10% for each lever will nearly double your net profits.
It is far easier to make small changes to each lever than to double your customer base. By increasing each lever by a small amount, you can double your profits without having to double your marketing and advertising budget.